Made In America

Made in was not always around. Actually it’s origin is quite interesting. Before 1914, a products origin was not mentioned, nor was it of any importance. Although, after World War I, absolutely everything that was exported from Germany was to have a sign in English stating; made in Germany. This was imposed upon then from the western countries (victors) of the war as a sign of punishment, so that everyone was aware of the products coming from Germany, not to buy then, since Germans were the enemy. The systematic country of origin labeling however, did not have a negative connotation to it for much longer. Eventually the marketing aspect within the human race took over. This label started raising consumer awareness along with pointing out features of products coming from certain countries. Due to this labeling process are we today aware of the fashion of France, Japanese workmanship, and German engineering. 

  

The label “Made in the USA” is known primarily for quality of the product. This goes hand in hand with price, usually if a product is of high quality the price tends to be up there with in. Thus, for eastern-European countries, obtaining a product that was from the USA was often a perception of value, or a status statement along with social acceptance. This was mainly advertised in those countries through media, like miami vice for instance in the 1980’s. This particular show had a tremendous influence on fashion in the eastern-european countries. For todays relevance, Gossip girl for instance, brought in the “crested blazers”. 

 The American globalization on culture is known as "Americanization."

1. Pop Culture 
The United States is the biggest producer of popular culture goods and is manifested around the world through movies, music, television shows, newspapers, satellite broadcasts, fast food and clothing. 

The U.S entertainment industry generates more revenue from overseas sales then any other industry. 
-Reality television is huge around the world for example Keeping Up With The Kardashians because it contributes to the idea of the glamorous American lifestyle. 

L.A expects us to be skinny and tanned therefore we go out of our way and go to tanning salons and not eat what we want in order to fall into this category. Other cultures see the glamorous lifestyle that the American's live and want to look like us, and live the same life we live. Which takes money and different purchasing habits.

5 Ways You Can Influence Consumer Purchasing Decisions 
1. Change Social Conversations 
A recent poll in the State of the American Consumer report indicates that 5% say social media has a impact on their purchasing decisions. While 62% says social media has no influence at all. 

2. Appeal To Millenials 

3. Engage Customers Offline and Online 

4. Start Authentic Facebook Conversations 

5. Be available at all times and launch an online community to enable customers to help eachother.